User Research

The Tour Leader App is designed for travel agents who conduct group tours. The target user of the app is the Tour Leaders and the travel company. The existing system for managing tours was found to have many flaws, as communicated through interviews with actual users such as Tour Leaders and Travel Agents. The app aims to address these issues by providing a digital workflow for the Tour Leader, streamlining the tour process and reducing the need for a huge paper file.
A bold brew. A bold new brand. Where tradition meets innovation.
A brand new design and refresh look for website.